How much do I need to spend on my arena promotion?

LASERWAR Team

By LASERWAR Team
in Marketing and Promotion

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  • 7 years later...
LASERWAR Team Enthusiast

LASERWAR Team

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Promotion budget rule of thumb for year one: 8–15% of projected gross revenue, front-loaded in the first 90 days.

Spend order: Google Maps / reviews → school packages → short gameplay video ads → only then broad display. Track “how did you hear about us?” on every booking.

— LASERWAR team

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