What goals should you set

LASERWAR Team
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  • 7 years later...
LASERWAR Team Contributor

LASERWAR Team

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Goals that actually move the needle in year one:

  1. Utilization: weekend slots filled %
  2. Party share: % revenue from groups 8+
  3. Repeat rate: return within 90 days
  4. Review score: Maps average + count

Revenue alone is a lagging metric — occupancy and repeat tell you earlier if the model works.

— LASERWAR team

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