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The enemy is getting closer, nerves are on edge, but time hasn't come yet to reveal yourself. We need to let enemy get closer. Your finger rests on the radio fuse button and a firestorm sweeps away half the enemy group at once... We have seen this many times in the movies. We have always wanted to experience that in laser tag. Now the dream has come true! The Cerberus laser tag mine has long been a favorite in the arsenals of laser tag clubs. And now it has new features. Whereas previously the mine was detonated by integrated sensors or a detonation from a nearby IR ammo, it is now possible to activate a hidden mine by pressing the remote fob button from 40 to 80 m away. The range of the button will be maximum in direct line of sight and slightly reduced indoors, but quite sufficient for a spectacular Cerberus ambush. With each new device from LASERWAR, laser tag becomes more exciting and interesting. The new product is already available on our store. When ordering a mine with a radio fuze, you just need to select the appropriate option, which will add 1,300 roubles to the cost of the mine. For the time being, the option is only available when ordering a new mine; it is not possible to purchase a remote fob separately for a previously purchased device: an upgrade of the electronic hardware is required. But a no-win situation never happens: please contact a service centre for help.

To solve issues with integrating laser tag electronics into "iron" M-series and Kalashnikov models, LASERWAR engineers developed special magazines, the internal structure of which included structural elements for installing the speaker and electronics boards. There's also some space for an OLED display. But installing a display with a glass cover is difficult at home, as it requires precise machining. We therefore offer for sale magazines with an already milled whole and a glass cover for the OLED display in case you plan to install it. To order a magazine ready for display installation, please select the appropriate option in the product card. If selected, 550 roubles will be added to the overall cost. The magazines for the AK-series and M-series models are already available to order on our store.

We have great news for rental club owners. Smart Control Points from LASERWAR have become smaller in size. The height of the device has been reduced from 68 cm to 54 cm. For 12 years, LASERWAR has been keeping an ear to the ground and focusing on the needs of operating laser tag clubs. The transformation of the Smart Check Point is also dictated by customer demand. Without this device, one wouldn't imagine the operation of thousands of rental clubs in Russia and worldwide. No sporting tournament is complete without it. As we always dreamed, laser tag has become a game for all ages. Many kids aged 6 and over go to the rental clubs. To make it easier for them to complete game missions, we've released smaller Control Points. Now even small fighters will have no problem capturing CPs and bringing victory to the team.   At the same time, the device has become more reliable. We have reinforced the base with additional plywood rings, so that the Point will withstand shocks and falls. In terms of convenience and functionality, the "shorter" version is just as good as its taller predecessor. Here you will find the same bright display panel, informative seven-segment display, three versatile scenarios, robust protective cover, comfortable fabric carrying handle. This is the very device you know and love. And it has become even better! Do you want more scenarios and possibilities in one device? Cast your eyes on our Digital Flag project. In 2021, it will be the new flagship of the laser tag industry. For more information, click here.

The main point of the changes is Digital Flag debugging in terms of online play. Previously, customers experienced issues where the configurator detected the flag but did not run it in a network game. In order for the flag to run through the server, its firmware must be updated to version 02.02.20. If when trying to start a round using Digital Flags devices via LASERWAR UI the application gives a warning that it cannot start, please upload the Digital Flag firmware. To do that, follow the steps below: 1. Download the Digital Flag firmware in.json format from the LASERWAR official website. 2. Close the LASERWAR online configurator app. 3. Launch the app by holding down the Left Shift and Left Ctrl keys on your PC keyboard. 4. If done correctly, the "Upload firmware" button will appear at the bottom of the main window after the application is launched: 5. Wait for the server to detect the connected Digital Flag. To ensure that the Digital Flag is detected by the server, open the pre-start lobby by pressing the START button. The connected devices will be displayed at the bottom of the window. IMPORTANT: if you have several Digital Flags, they must be connected to the server one by one to update the firmware. 6. Press the "Back" button to exit to the main application window. 7. Press the "Upload firmware" button. 8. In the opened window, select the previously downloaded firmware file. 9. Press "Open" - the firmware update process will start. When it has finished, the Digital Flag will be restarted. Then restart the LASERWAR UI app as normal. The game lobby will display icons for players and detected Digital Flags. They can be added to the game by dragging them into the special panel above the commands. When you have finished dragging the device into the panel, you can set the colour command for the device in a newly opened window. The colour of the device can either be grey (neutral) or its background can match the team colour. The device type, charge level, Wi-Fi signal quality and device name are also displayed. The process of turning flags on/off is synchronized with the start of the scenario, and game events (captures, eliminations, etc.) are counted in the online statistics. The number of points for game events is set in the scenario parameters. The software also displays the device status. These are 6 icons with a white background: explosion, damage, error, alarm, capturing, holding. The new Digital Flag firmware, in addition to network synchronization, contains another small change that customers have long been asking for. Flag Control, Confrontation scenarios now have a "Holding time" parameter (range from 0 to 3600 sec.) The "Holding time" is an additional condition for completing the game when there is an infinite round time. If you set this parameter to e.g. 1 min. and run an endless round in Flag Control and Confrontation scenarios, the flag will stop the game when the holding time of one of the playing teams has reached 1 min. This team will be declared the winner. It is important to realize that the "Holding time" parameter only works on an infinite round. If the "Round time" parameter is not zero, the "Holding time" will not be taken into account. We continue our task on connecting new devices to the arena software. Please wait for new releases. We are waiting for your suggestions.

We released a new gaming device Cracker for scenario games, its cost $120. The price includes the device, a connecting cable and a mating connector for connecting to various game objects with electric locks, pyrotechnics or a computer. Due to programmable parameters and binding to a "live" player, a cracker will become a key device in games. Its using is limited only by the organizers' imagination. The set includes the device itself, a connecting cable and a mating connector for connecting to various game objects. The capabilities of the device are in our video review (now only in russian, but you can ask our english or french-speaking manager about its functional).

Let the New Year bring you only bright discoveries and achivements in life, in your career, in laser tag. Wishing you in 2021 to be healthy, to have positive emotions and a fortune! In the new year, LASERWAR will delight you with a new generation of weapons Alfatag, new play sets, reliable software and large-scale events. From December 30 to January 10, we are on New Year's holidays. If you have a question during this time, don't hesitate to write us, and on January 3, 6, 9 we will answer you. Happy Holidays!

Hi there! We are launching the new Alpha tag website, but we already want to talk about some of the features of the new platform. We are going to talk about headbands. Their shape has been revised. The new anatomical design eliminates pressure on the ears; you won't feel discomfort in your head even after hours of play. The headband sensors are smaller in height compared to those on classic laser tag headbands. In terms of aesthetics, we have come to hexagonal shapes; the branded engraving on each sensor will help you not to confuse the Alpha tag headband with any other device capturing the IR beam. Each hit sensor and vibration motor is marked with a super-bright LED. When hit, only the sensors that received the IR pulse will vibrate. The player will always understand which side the shot was fired from and will be able to respond quickly. Speaking of hits. The Alfa tag headband contains a unique photo sensor with a sensitivity angle of 140 degrees. That means that the headband will accurately capture even a weak IR pulse. No arguments about who hit the target. The cold-blooded electronics honesty prevails! The headband has two control units, one of which has an OLED display. The charge level, progress bar with firmware upgrades, status indication - see all that in the future updates. Alpha tag is a platform for true professionals. Follow the news feed and subscribe to the group. We can endlessly talk about a whole set of features and advantages waiting for you.

LASERWAR knows the amount of effort and funds the customers invest in opening and developing rental clubs. That’s why we try to bring the best solutions in electronics, programming and design to our products. The process of improving taggers and software does not stop for a minute and together with the creation and testing of new products. What distinguishes LASERWAR products from its competitors? Why do entrepreneurs and professional laser tag players work with us worldwide? Why does LASERWAR have the best money/quality ratio on the market? Let's name 7 reasons in the new video.

Here is a video sketch of a game played by guys from a LASERWAR club, the city of Smolensk. What's so special about the video? You can see in action our new product – the Hornet laser tag pistol. The game set successfully passed the tests by kids' laser tag and was appreciated by young discoverers. Rental club owners will find it useful to look at the game from the kids' perspective: they will understand the kids' thinking in terms of the range, the kid's movement and interaction with other kids. We hope this will help you organize kids' events. And this video is a must for mums and dads who are still worried about whether playing laser tag will be safe for the little one. The video shows many kids under 10 years of age; there are those who have not yet gone to the first grade. As you can see, they all enjoy playing. The battles are supervised by experienced instructors. Laser tag equipment shooting with infrared pulses is absolutely safe. So we assure you: parents have absolutely nothing to worry about. Laser tag has plenty of advantages for boys and girls. Laser wars are equally fascinating for kids of all ages - the younger ones take a pattern by the older ones, while the older ones learn the basics of strategy and tactics. Together they learn to work as a team and to trust each other. It is important that little fighters do not have to argue about the winner. Laser tag equipment clearly captures hits and prevents cheating. And that means the game will leave only positive emotions. Happy faces in the video are a solid proof. Click here to learn more about laser tag for kids.

We would like to introduce you a new overview of laser tag equipment. It includes five best taggers, which we, as a manufacturing company, recommend for rental clubs and use at all kinds of events. The LASERWAR product range today consists of almost 80 taggers, among which each player will choose the equipment to his or her taste. Sometimes it can be difficult to make a choice. Just for that purpose we shoot such videos. This time the choice fell on the models that are most popular with our customers, tested by numerous competitions and earned the trust of professional players and ordinary laser tag club-goers. Many of our subscribers put a LIKE under the videos. The TOP-list includes our super-new gun – the HORNET pistol. A few months after its launch, the Hornet received great reviews and established itself as a stylish and accurate tagger. As we had hoped, it was to the taste of both adults and kids. Order models from the video overview now in the LASERWAR online shop.

And finally, a video dedicated to the main scenario of the new device - Digital Flag Capture. This is what players have been waiting for: fair play without debates on whether a killed player can carry the flag, who is right and who is wrong. The player fires a shot and captured the flag at the enemy base and carries it to his base as long as he is alive. If you are killed - sorry, but you lose the flag. Electronics will take care of the rules. Your task is just enjoy the game! DIGITAL FLAG Each team taking part in the game is assigned a flag (the flag will be glowing with the color of the team it belongs to during the game). The task is to capture the enemy flag and deliver it to the home base. Shoot at the game set to capture it. A player who shoots at an opponent's flag must run to his base and shoot at his flag to score a capture. At the end of the round, the flag makes a beep and changes the color to that of its owner. The flag display will show the number of flags captured by teammates. Scenario features: Several players can capture an opponent's flag at the same time. The player who carries the flag loses it if he dies. Settings Round time. Range: 0 - 1440 minutes Team. The color of the team to which the flag will belong in the game. Resurrection time. Range: 10 - 3600 seconds. The period of time after which the flag can be re-captured. Radiation — on/off — delay. Range: 1 to 9 seconds. If the Radiation parameter is enabled, the device will send a radiation pulse once after the specified time after the flag is shot at, causing damage to all players nearby. — Power: Range: 1 - 100% Damage caused by radiation. Impulse.In the Digital Flag scenario, the Reanimation command is used as a pulse. It will only work for the players of the team, who own the flag. — on/off — pause. Range: 10 to 900 seconds. If the Impulse parameter is enabled, it will be ready for use after the specified time after the game start. The readiness is accompanied by a light indication on the top of the device - the fingerprint button is glowing blue. — quantity. Range: 1 - 99. The number of pulses emitted. To activate the impulse, touch the button to scan a fingerprint. After using the Impulse you need some time for recharging. In this case, the button will flash to indicate recharging.

Capturing an enemy military base is the subject of a new video based on the Military Base scenario. A swift coup de main of diversionists, lightning-like capture, gambling - all this you will find in the new scenario. MILITARY BASE Each team taking part in the game is assigned a flag. In this scenario, it acts as a "base" for the team, where dead players can respawn. The base has a certain strength and can be destroyed by enemy players. In case of destruction, the base stops replenishing the lives of the team it belongs to until the strength is restored. At the end of the round, the flag makes a beep and changes the color to that of its owner. The flag display will show the team name and number of times it base has been destroyed during the round. Settings Round time. Range: 0 - 1440 minutes Strength.  Range: 1 - 9999. The amount of damage that must be dealt to destroy the military base. Team. The color of the team to which the base will belong in the game. Resurrection time. Range: 10 - 3600 seconds. The period of time after which the strength of the base will begin to recover (if not max.). Recovery time. Range: 10 - 3600 seconds. The time for which the strength of the base is restored from 0 to 100%. Essentially, it's the rate of the strength recovery. Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. X-ray Impulse. In the Military Base scenario, the Reanimation command is used as a pulse. It will only work for the players of the team, who own the flag.

Another video dedicated to Digital Flag scenarios. The theme of today's game is the Hospital scenario. The team that captured the Digital Flag has the best chance of winning: the flag constantly restores hp of the team that owns it. Once again, let us remind you of the scenario rules: HOSPITAL By default, the flag is neutral. The players capture it with a shot. The flag's color changes to that of the team that captured it. In this scenario, with the Impulse setting enabled, the flag restores hp of the players from team that is holding it at the moment. At the end of the round, the flag emits a beep and changes its color to that of the winning team: the team that possessed the flag longer than others. The holding time is shown on the display. Settings Round time. Range: 0 - 1440 minutes Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. X-ray Impulse. In the Hospital scenario, the Medic (treatment of injured players) impulse is used. Dead players can't recover hp. It will only work for the players of the team to which the flag belongs at the moment the pulse is used. As long as the flag is neutral, the pulse usage is not available.

The new stylish device for scenario games in the world of Fallout, Doomsday and the like was tested for the first time at MFL-2019. It became so popular with the players that the prototype was purchased by the participants immediately after the end of the games. Therefore, we decided to offer the organizers and owners of laser tag clubs this device in the form of a separate module that can significantly expand the scenario framework of events. It is a "Pandora's box" - an electronic box where a tube of radioactive (or biologically dangerous) substance is stored. According to the game scenario, it must be removed from the device and delivered to the point of destination. When the players have found Pandora's box, which has a characteristic warning coloring, they have to remove the tube from it. But it's not that simple. The proven method of "pulling the cord and squeezing out the glass" does not work here - you will have to find the code for the electronic lock. The process of selecting the number is started by a player's shot at the device sensor and takes 2 minutes by default, after which the code number is shown on the information display, and the player can start decoding the next number. But the enemy is always ready for action. He also wants to be the first. When the device is hit by an opposing player, a new decoding cycle begins. The previous player's code will be deleted. Thus, in order to open the 6-digit code with a 2-minute decryption cycle (default values), the team must capture and hold the device for 12 minutes until the hack is complete. After the decryption is complete, the code is entered using a numeric panel, (it is also shown on the OLED display) and a magnetic lock is activated to open the device door. Players can pick up a tube of radioactive material that, once out of the box, emits a characteristic Geiger counter crack and radiation pulses. A player who has been in close proximity to the tube for too long risks his hp. The hit rate is 10 units of health every 30 seconds. The tube must then be delivered to the point of destination, depending on the chosen game scenario. The tube can be used as a separate artefact - a source of radiation. Pandora's box is powered by 7.4 V lithium batteries and charged with standard Li+ chargers from LASERWAR. The "radioactive" tube has its own micro USB power supply. You can buy the Pandora's box in the LASERWAR online shop at a price of 310 dollars for a set of an electronic device and radioactive tube. The scenario capabilities of the set are planned to be significantly expanded by introducing new devices in which "radioactive" tubes can be installed for various scenario purposes - mining, as energy sources, for decontamination purposes, etc. Everything, in this case, is limited only by the imagination of the organizers. Go right ahead and have great games!

The outpost is another review of Digital Flag scenarios from LASERWAR video studio. See the new video to learn how capturing and holding a neutral checkpoint looks like in practice. Below, as usual, we present you the rules and settings of the scenario: OUTPOST This scenario is similar to the Military Base. The main difference is that the outpost is initially neutral, the teams must capture it. After the capture, the outpost will be able to resuscitate the players of the team that owns it (the Impulse setting must be enabled for that purpose). In order to retake the outpost, it must be destroyed (bring its strength points to zero). At the end of the round, the flag emits a beep and changes its color to that of the winning team: the team that possessed the flag longer than others. The holding time is shown on the display. Settings Round time. Range: 0 - 1440 minutes Strength. Range: 1 - 9999. The amount of damage that must be dealt to destroy the military base. Resurrection time. Range: 10 - 3600 seconds. The period of time after which the strength of the base will begin to recover. Recovery time. Range: 10 - 3600 seconds. The time for which the strength of the base is restored from 0 to 100%. Essentially, it's the rate of the strength recovery. Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. X-ray Impulse. In the Outpost scenario, the Reanimation command is used as a pulse. It will only work for the players of the team, who own the outpost.

Meanwhile, a new video from LASERWAR came up with an example of the Flag Control scenario. A dynamic and exciting video with teams fighting over control of a key point. For those of you who do not remember the scenario conditions, we provide the description below. Please watch the video and come to the club. It will be fun! FLAG CONTROL By default, the flag blinks white. The players capture it with a shot. The flag's color changes to that of the team that captured it. At the end of the round, the flag emits a beep and changes its color to that of the winning team: the team that possessed the flag longer than others. Settings Round time. Range: 0 - 1440 minutes Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. Impulse. In the Flag Control scenario, the Reanimation command is used as a pulse. It will only work for the players of the team to which the flag belongs at the moment the pulse is used. As long as the flag is neutral, the pulse usage is not available. See the video and come to the clubs to play. Luckily you can catch the rest of good weather. LASERWAR equipment will give you fair play and make an injection of good mood.

Today we are presenting you with one of the options for using the Digital Flag in the Arsenal scenario. For those who have forgotten the basics, let us remind them once more: ARSENAL By default, the flag is neutral. The players capture it with a shot. The flag's color changes to that of the team that captured it. In this scenario, with the Impulse setting enabled, the flag restores the ammo of the players from the team that is holding it at the moment. At the end of the round, the flag emits a beep and changes its color to that of the winning team: the team that possessed the flag longer than others. The holding time is shown on the display. Settings Round time. Range: 0 - 1440 minutes Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. Radiation. Impulse. In the Arsenal scenario, the Restore Ammo impulse is used. It will only work for the players of the team to which the flag belongs at the moment the pulse is used. As long as the flag is neutral, the pulse usage is not available. See the video and come to the clubs to play. Luckily you can catch the rest of good weather. LASERWAR equipment will give you fair play and make an injection of good mood.

One of the novelties of 2020, the Digital Flag, is being successfully used by players and clubs. And this creates a great demand for information about scenarios and opportunities for the device. For all interested players and game organisers, we have filmed a series of videos on Digital Flag scenarios. Today we will introduce you to the Confrontation. Let us remind you once again its basics: CONFRONTATION. At the beginning of the game the flag is neutral, and it shines with the colors of all teams. Shoot at the device to capture it. The longer a team has the flag, the more LEDs on the flag are illuminated by the color of that team. At the end of the round, the flag emits a beep and changes its color to that of the winning team: the team that possessed the flag longer than others. Settings Round time. Range: 0 - 1440 minutes Invading time. Range: 3 - 255 seconds. Within the specified time the flag is captured after the player shot at it. Radiation: on/off Delay. Range: 1 to 9 seconds. If the Radiation parameter is enabled, the device will send a radiation pulse once after the specified time after the flag is shot at, causing damage to all players nearby. Power: Range: 1 - 100% Damage caused by radiation.

Laser tag without an interesting scenario resembles a holiday spent at home: it is not bad, but without much excitement. Just shooting at your opponents is fascinating only at the beginning. Those who have fully tasted the game are eager for fascinating missions. The more original scenarios you can offer to your customers, the faster they become permanent clients. For the sake of new impressions, people are ready for a lot of things, and the capabilities of LASERWAR equipment will satisfy the most sophisticated players. In this overview we will look at current and exciting laser tag battle scenarios. 1. Capturing the flag 2. Checkpoints capturing 3. Assault 4. Team Deathmatch 5. Hunger games 6. Tank 7. Zombie apocalypse 8. Operation counterterror 9. Escape We described a small number of possible scenarios for laser tag battles. There can be a huge number of them - the number is limited only by the availability of equipment and the imagination of the organizers. New scenarios can be created on the basis of well-known films and PC games, linked to different holidays and anniversaries, and calculated for different categories of players - based on their age or profession. The variability of game ideas is the right way to win more customers. We advise you to study the experience of other laser tag clubs, go to competitions more often, not to save on buying additional devices that will help to diversify existing scenarios and introduce new ones.

Many business owners still remember their first game. Some have memories of mistakes and shortcomings, while others had their first game the best ever. For all those who are just beginning their journey in laser tag business, we have prepared a little hint, which describes the main work stages. What to pay attention to, where to focus attention and how to avoid mistakes in the first game - all this in our article "How to organize a laser tag game". Confirming application So you were approached by the first clients, which means that you need to confirm their application. There are various ways of doing this: by phone, on request on the website, through a CRM system, writing the data into a notebook. But the following things must be clarified: Game date and time Number of players Game cost Payment method Wishes on game equipment Event date (birthday, corporate event, family holiday) Contact person whom you can call on the day of the event In general, this is a minimum set of information that will be sufficient to carry out the game. The list can be supplemented and changed depending on the individual characteristics of the rental club. Preparing equipment A few hours before the game, or even better, a day before, make sure the equipment is ready for play: the rifles are clean, the taggers and headbands are ready, the collimator sights have good batteries, and all the weapons have been adjusted. It is desirable to have an arsenal in the club, some of which will be involved in the game, and some of which will be used for maintenance and recharging. With this approach, you will be provided with continuous games. Meeting clients When meeting clients, you must take into account when they visit your club. If this is the first time that players have come, then special attention must be paid to the initial instruction: where they can change clothes, how the playground itself looks like, how the equipment works, where they can eat and where the toilet is located. The more information you give to the clients, the fewer questions you will have during the game. First scenario If your club is being visited for the first time, it is best to be guided by the principle "from simple to complex". In order for players to understand in practice how laser tag equipment works, it is best to play the game in the "wall on wall" format. There are no additional devices in it, and the goal is easily understood by all the participants. It is only after this scenario has been played a couple of times that it is time to add additional devices. Feedback Once everything is over, be sure to collect feedback from players: ask them to evaluate the laser tag club on a special wall with stickers, or leave feedback on social networks. You can motivate people with discounts or special offers. As a rule, even one negative feedback can improve the performance of your business and draw attention to weak spots. Purchase funnel and return of customers The game has been played, feedback has been received, conclusions have been drawn, how can we attract players to the club again? Any marketing tools will be suitable for this: emails, SMS notifications, birthday discounts and promotions for the company. But no matter how good promotion tools are, the owner of the business needs to remember that buzz marketing is the best advertising. If the club has good service and attention to detail, the flow of customers will not run out at any time of year.

What is the starting point of any business? It’s the client. Do you know already who will need your services? Let’s find out! Target audience is a group of users at whom certain marketing approaches are directed, who are the subject of interest for advertisers and/or who are interested about particular information. Target audience (TA) are the people who satisfy the need solved by your laser tag club. Types of TA In contemporary marketing, the following types of TA can be singled out: 1. Primary and secondary.  Main target audience Main or primary target audience is given priority to in brand marketing. It denotes a group of people that make a direct decision as to whether it is necessary to purchase a product or service. The primary target audience is the initiator of a purchase. Secondary target audience Indirect or secondary target audience has a passive role. Even if they take part in the process of a purchase they do not point out the need to buy a particular product or service. Secondary target audience are less important in brand marketing. For you to be able to see a clear distinction between the two types of target audience, here is an example of the market of children’s toys and games. There are two types of target audience on this market: parents (the ones that buy a product or service) and kids (who use the product/service). Children do not buy a toy themselves, yet they often initiate the purchase – they ask their parents to make the purchase. Therefore, children are the primary target audience on children’s toys market, while parents are the secondary target audience. 2. Wide and narrow TA. Here, the name speaks for itself. For example: tea lovers belong to wide TA, lovers of fruit white tea belong to the narrow one. 3. Audience from the type of target group.  TA in business area (B2B) and in individual consumption area (B2C) Besides, TA can be singled out according to the aim of visiting a website or a group in vk: • TA that is interested in the content of the website (visitors come for information), • Visitors interested in purchasing products and services at the website. Where to search? Trying to find information You can do the following to get information about the TA: • questionnaires; • taking interviews; • opinion polls. Aim to interrogate the largest possible number of respondents or do an opinion poll among the most active respondents. Search for information in forums, blogs, social networks (in groups or on public pages) devoted to similar subjects. Remember that there is ’clamorous minority’ at forums and in blogs. Their opinions must be collected and thoroughly analyzed: they shape the image of a product. Yet you must bear in mind that the claims made by that ’clamorous minority’ may not coincide with the opinion of the ‘silent majority’ who buy your services. The portrait of a client: what you can gain from it On the basis of a client’s portrait you can: 1. Make up a marketing campaign that best fits the requirements of a particular target audience (ads, commercial offers, content, etc.). 2. Formulate a well rounded offer: learn what problem your client has and promise to solve it. 3. Make a list of consumer benefits, compile a USP. 4. Learn about the triggers for influencing and motivating a client. 5. Find the main promotion channels in the internet, for instance, by means of the Affinity index. IMPORTANT! The more detailed the portrait and the more characteristics you consider when creating it, the higher is your chance to shape an offer that answers the requirements of your target audience. Use the 5W to segment your target market 1. What characteristics does your product or service possess? 2. Who is your potential client? 3. Why does a consumer need your product or service? 4. When will the purchase be made? 5. Where are you trying to sell your product/service? You must come up with portraits of real clients and find out about particular types of behaviour they display when buying services or products. The data about the TA that you collect will allow you to pick the right promotion strategy. Let’s view the basic segmentation parameters in more detail. Characteristics for target audience description Determining the target audience may depend on the following parameters: • Geographic, • Demographic, • Socioeconomic, • Psychographic, • Behaviour patterns. Geolocation Information about location allows us to show the product only to those who live at that particular area. Besides, geolocation allows us to make assumptions about clients’ needs. Demographic characteristics Needs and preferences, as well as how frequently a product will be used are usually closely connected with demographic characteristics. Unlike other segmentation criteria, demographic characteristics can be easily measured. Variables: age, sex, nationality, parental and marital status. Besides, while performing market segmentation by demographic characteristics one must consider a person’s work sphere. Socioeconomic characteristics: The following consumer’s characteristics are taken into consideration: his occupation, education, source and level of income which shapes the basis of purchasing power. Sex differences, age and consumers' possibilities influence the type of goods and services they buy. Therefore, very often we see drug advertising for pensioners, while car ads are intended for people aged 35 – 49. The most prestigious products and services are eminently favoured by entrepreneurs and managers. Nevertheless, consumer activities depend on psychological traits, which must also be considered when creating a consumer portrait. Psychographic segmentation This is a real Klondyke for studying TA: lifestyle (a stay-at-home or a daredevil searching for adventures), values, life principles, how fast one makes decisions, whether a person has an idol he tries to copy, fears, problems and dreams. Once you know about a person’s inclination to change, or the opposite, that he is quite conservative, you can make the text of your advertisement attractive for a particular group of consumers. It is very important to get a grasp of the peculiarities of product or service promotion in fan societies. We frequently make purchases when we are moved emotionally, influenced by positive emotions, such as tenderness, nostalgy, joy of recognition. Find out what your clients dream about or what they miss. Behaviour patterns Behavioural market segmentation involves selecting the parameters that can describe the moment of choice, purchase and product use. Here are some of them: • What is the driving force behind a purchasing act: the level of service, proof of status, chance to save, price, service rate, etc.; • What is the incentive to buy the product/ use the service: is it for general daily needs or for a special occasion; • The character of a client’s expectations about purchasing a product or a service; • How fast a problem must be solved – the level of involvement into the purchase. • The point about attitude towards a brand can be included in this list – a client’s attitude to the product: loyal, hostile, indifferent, et al: 1. Devoted users: they know about the brand, buy this brand, they are absolutely loyal to the brand and do not defect for competitors; 2. Loyal users: know the brand, buy it, but sometimes they buy other product brands; 3. Slightly interested: know the brand, but do not buy it; 4. Not interested: do not use, do not know. Another marker is how frequently a product/ service is bought, that is, the level of intensity of product use (frequency, experience using it, adaptation to the product). Take aim and fire: working with TA Creating USP After you have shaped the portrait of target groups, do devote some time and efforts to creating a separate ad, banners or landing pages for each target group. Compose a unique selling proposition for them. That’ll be right on the button. If you create a USP for a narrow segment of TA, the targeted action will be more powerful! Affinity Index The affinity index determines just how suitable a particular marketing channel is for the required target audience. It significantly influences the effectiveness of a marketing campaign and the cost of contact with the target audience. By comparing the affinity index with other markers – visits, cancellations, conversion -– you can determine the preferences of the visitors that can be the easiest to convert. TA and promotion channels: SEO Target audience – search engines. Searching for key words and phrases, sorting a website out so that it corresponds to the requirements of search engines. If a TA has been incorrectly determined, this will lead to mistakes during the process of search engine optimization. Content-marketing The topics that shape your content must be interesting for the TA and you must ensure that you have expert knowledge in these areas. Successful strategy does not necessarily imply virus laden content. You simply need to be consistent and sincere with your clients. The influence of stereotypes on TA Our brain painstakingly generalizes the information about the world around us. Therefore, stereotypes are automatically shaped in our perception. They affect both our consciousness and the subconscious. You must consider this when working on the portraits of target groups and when creating marketing identities. The following stereotypes are most common: • gender (women are more emotional than men); • age (the elderly are decrepit and have many illnesses, the young are active); • nationality (the citizens of former Soviet republics are unqualified workers, the English are prim and proper, Germans are punctual); • professional (How come? But aren’t you a programmer? etc.); • class-consciousness (a professor is certainly well behaved, a factory worker is impolite); • appearance (pursed lips — angry person, a person who wears glasses — intelligent, pretty – nice, and so on). It is appropriate to mention current stereotypes that might increase trust in the website/ blog/ group. Consider these: 1. Thought out design, convenient usability; 2. The ability to provide an expert opinion and have partners among famous brands; 3. Corporate ethics and quality Western business management technologies; 4. The organizations that provide the latest news are more appealing than those spreading outdated information. The list of useful programs and services Automatic data collection applications will help you study your target audience quickly and effortlessly. Some of them are free. Surveymonkey.com – you can try it for free. Convenient functions. Simpoll.ru is for Russian language speakers. Qualaroo.com – a popular Western service with a variety of useful functions. Among them – Advanced Targeting. Google Forms – user-friendly and free. Google Analytics no comments. Google Trends – an instrument for determining the mood of the target audience: what key words are used to find your product, how often the interest to your product/service shifted as well as the number of requests and the regions from which these requests came. Use sensibly.

We have prepared a set of rules for you to play laser tag. It can be used as a basis for writing game regulations, player memos or local tournaments. It contains the fundamental provisions that are used in one way or another by the organizers. Prohibited activities when playing laser tag 1. Vacuum cleaner - a situation, in which the laser tag player fires blindly, hiding the headband. You can't hit him back. 2. Ostrich - a situation in which the player hides the hit sensors by any material that does not pass the IR impulse. 3. Jesus - a situation where a player uses additional laser tag equipment for resurrection. This includes remote controls, medical kits, homemade game devices. 4. Ricochet - a situation in which a player uses the reflection of the IR pulse from the surface. 5. Equipment reconfiguration - a situation when a player has arbitrarily changed the equipment settings, and the set parameters contradict the organizers' official settings. 6. It is forbidden to play under the influence of alcohol, drugs or other intoxication. 7. It is forbidden to use obscene language and have physical contacts with other players. (hitting others with the buttstock, hands, feet). 8. It is forbidden to perform tactical maneuvers outside the playground. 9. It is forbidden to break, drop weapons issued by the organizers for rental. 10. It's forbidden to talk to your players after you've been "killed." Rules on laser tag equipment use 1. If grenades and mines are used in the game, the organizers may prohibit the use of such laser tag devices (especially in case of electronics integration into non-standard bodies). 2. If the grenades are still used in the game, the reactivation rules are approved in advance by the organizers. 3. If a player has found another grenade, he must return it to its owner by addressing the organizers. 4. In case of a laser tag knife, any contact actions that can cause physical harm to the player are prohibited during the attack. 5. The rules for using the laser tag knife are determined by the organizers in advance and communicated to the players during the pre-game briefing. 6. If the game uses a medic or any of the laser tag pulses, it can only be used on team respawns and only by the responsible organizer. The remote control is not handed over to the player unless it is specified by the scenario. 7. The laser tag headband must be on the player's head during the whole game. No headbands are allowed to be worn around the neck, arms, legs. Hit sensors must not be covered by a hood or some headdress. 8. If the game uses armor, then after the start of the game it's prohibited to remove it, or to lighten the weight of the plates. Player interaction 1. Communication between players. If there are no additional rules, players are only allowed to interact with each other if they are "alive". Any communication of "deactivated players" is prohibited. 2. Contact with the opponent. It is forbidden to take physical actions that may harm the player. This includes hits, hand-to-hand combat techniques, pushing, spitting towards the opponent. 3. The possibility of radio interception is determined by the organizers before the game. 4. Players revival. It can happen only at a place agreed upon by the organizers. Controlled by a responsible person. The respawn can be implemented after a certain period of time, or at the player's request. 5. The player's revival using the first-aid kit belonging to the opposing team is not allowed, unless it is separately agreed by the game organizers. Punitive measures Depending on the violation of the game rules, the game participant may be subject to penalties and fines. Measures can only be taken if the violation is undisputed and confirmed on video, or based on feedback from several organizers. Depending on the circumstances the following penalties may be applied to the player: — warning —  the player can be suspended from the game for some period of time — full disqualification — blacklisting — removing the whole team from the game This set of rules can be edited depending on the type of game being played, both in terms of strictness and loyalty. When holding kids' tournaments, it is possible to make the list of rules more loyal, and when holding military tactical tournaments, it is possible to toughen and additionally prescribe some regulations. We hope that our list will help the organizers to make their own set of rules.

Unfortunately, or maybe luckily, we will not disclose all the secrets of guerrilla marketing. Our objective is to remind you about the triggers and instruments that help laser tag clubs influence their clients without the need to spend anything or spend very little. The idea of guerrilla marketing was invented long before the term itself appeared. In days of old, many businessmen, too, found inexpensive ways to attract people. While placing ads in printed publications and then advertise on TV, radio was frequently costly, guerrilla marketing helped gain new clients at low cost. The main condition for the actualization of the idea of guerrilla marketing is desire and capability to spend one’s time, energy and creative potential.  What is good about guerrilla marketing? What makes it different from other means of promotion? It is believed that introducing and promoting a new product (in our case a service) on the market is very expensive. Indeed, it is, if you are planning to advertise on TV, reach out to a marketing agency to have banners and signboards put up all over the city. Yet other methods have always been around, too. In 1983, a book by Jay Conrad Levinson was brought out. It gave detailed examples of guerrilla marketing. Today, the tips and hints about inexpensive marketing activities are applied both by niche market providers and huge corporations. Low-budget marketing by yourself  The notion of guerrilla marketing includes all sorts of product purposes and functions. For example, an owner of a retail clothes store wonders how he can outstrip his competitors – famous brand stores and online stores. He comes across an idea of selling clothes by collections (thus increasing an average bill), inviting a stylist who will help to choose the right clothes, offering the services of a tailor to fit ready items a particular figure type. Store assistants must not just stand behind their desks, but offer information to customers, not force them into buying a product, though (this typical example can be easily applied at any laser tag club that is just opening in a competitive environment of a city/ region, where such clubs function). One can also extend opening hours, so that people are able to pop by after work. These all guerrilla marketing means are very selective yet effective. If you own a small business, then placing an ad over a double-page spread of a magazine is pointless: expensive and ineffective. As to trying to reach out to clients where they can be reached, this makes sense. Online guerrilla marketing 1. Search for online forums devoted to a particular subject. The people that visit forums are most interested in finding the answers to certain questions. Due to the fact that we have a niche product (services offered by clubs), we solve the problems of a particular category of clients. Therefore, it is essential that we elaborate upon our subject on forums steadily and constantly. Besides gaining the people who are interested in the product and are ready to buy right here and now, you will get brand advocates and reach out to more people through the word of mouth. 2. Your colleagues can write notes and publish company content on their own behalf. Introduce the practice of content creation by your whole team. You can hold brainstorms, think about topics for entries, create platforms for reviews. The senior managers can make their colleagues mention the company brand, leave hashtags, etc. on their personal pages in social networks. 3. Search for niches on the web. For example, still few have a YouTube channel. At the same time, well optimized content appears at the top of search results. Just imagine how many video ads can be created using just a smartphone camera and a free film editing program. These days, many companies try to get more people to visit their pages by means of SEO, yet a YouTube channel will be a lot more effective. Knitting classes or art classes that receive 50 thousand views daily, can serve as an example. Examples of the cheapest guerrilla marketing methods Start with any idea. Handing out leaflets, going to places of mass gatherings can give an immediate effect. Low-budget marketing must be divided into several segments: • Attracting audience. • Not letting clients go. • Post-sales service. Find out exactly at which stage you lack clients at the moment. Calculate where you miss out on profit. For instance, a newly created business needs clients. Make use of the instruments that will give the maximum effect: placing ads on online advertising platforms, on forums or in printed newspapers, sending out invitations for a free test drive of a playground, new equipment and other, getting subscribers in Instagram or handing out leaflets in the street. If you think you need to persuade and use the word of mouth, you will have to think of objections. For example, detailed entries on forums, in social networks. When you are in shopping areas and at exhibitions, you must interact with buyers directly and learn about their fears and needs. This way, you will be able to take advantage of word of mouth and skip the need to make any extra investments. Don’t forget about post-sales methods of guerrilla marketing. A happy customer will not only become your permanent customer – he will bring 3 to 10 new players along with him. Therefore, offer a warrantee, work out a system of bonuses, a loyalty scheme. Use important dates, such as birthdays, to present a bonus, a coupon or offer a discount. Remember that people are not likely to throw away useful souvenirs (such as memory sticks) right away – they will most probably use them. We can continue examining examples of guerrilla marketing almost endlessly. Essentially, one must think of the right actions that will increase the income of an entrepreneur and will pay off in the end. Guerrilla marketing is ideal for those who start a business with hardly any investments or who won’t pay for standard advertising. For experienced club directors, this information can serve as a reminder about the actions that must be undertaken in order to promote own services. For beginners, this is a call for action and a reminder that a good ad is not always expensive.

Laser tag is a relatively new kind of game in the niche of military tactical games. As the laser tag came much later than paintball and airsoft, it has a number of good advantages when doing business. It's about equipment, technology and banal mathematics: the cost of many things is much lower than in similar disciplines. Today we will list ten main advantages why it is worth choosing laser tag for your business: Initial investments Compared to similar positions in paintball and airsoft, laser tag equipment will cost approximately 20% cheaper at the initial stages. A starter can be purchased for 300 thous. roubles including delivery. Not only is it not so much compared to gaming businesses, laser tag is more profitable even when compared to coffee shops and hairdressing salons. Costs of consumables There is no need to buy consumables in laser tag. No spending on balloons, bullets, no need to charge your weapon with compressed air. Only a charger and a socket will be needed to operate the equipment. As soon as you have bought a 'tagger+headband', you have secured at least more than 1000 rental games without additional financial injection into your equipment. Playground investments When it comes to paintball and airsoft, the costs necessarily include the playground preparation. You will never be able to play games if you do not observe all safety measures. The mesh, shelters, masks - all this deals a heavy blow to the businessman's wallet. In laser tag, many people start with outdoor games without spending additional resources on their own playground. The equipment operates on the basis of IR radiation, which is absolutely safe in all conditions and for all ages. After purchasing the equipment, you can start earning money immediately. Depreciation of equipment In laser tag, physical contact is almost completely eliminated, and equipment is not physically exposed to balls or bullets. This means it deteriorates less, requires less maintenance and brings more money. You will not have to keep in your head how many rental masks you have to replace, how many rental camouflage you have to wash. Laser tag wins in this aspect as well. Staff   The staff of the laser tag club will need fewer people. Since all game events are handled by electronics, there is no need to hire referees and instructors. In the first stage, the business owner himself will be able to conduct games. There will be no arguments about wrong hits and unfair wins. In laser tag, all this work is controlled by technology. Repair The repair of laser tag equipment is considerably cheaper than that of paintball and airsoft equipment. Typical repairs will include: The replacement of the battery, speaker and power sockets. You can perform all these operations in any workshop. And with minimal soldering iron skills, you can do everything yourself. Minimal losses over long-term. Average game check Of course, the absolute values of the average check are higher in paintball and airsoft. But if you look at the strong points, the fact is that there is more money left after playing laser tag than after playing paintball and airsoft. With the same number of clients, the laser tag club generates 15% more net profit per month. This fact is confirmed by rental clubs around the world. Variability Laser tag has more additional devices for playing, which means more scenarios, which in its turn means more services that can be provided to the client. You can play scenarios with checkpoints, digital flags, mines, trip wire, and bombs. This variability forces the customer to return to the club again and again. With proper service, a full sales funnel can be organised in a minimum of time. Connecting additional services Laser tag is also beneficial in terms of additional business. It fits perfectly well with airsoft, paintball, fireball, and a tourist club. You should not be afraid to expand your range of services at the expense of laser tag: this business increases the average check per game and expands the opportunities for the rental club. Fewer competitors The niche of laser tag business is still very uncompetitive, so now is the time to start. A successful start will require enthusiasm, good marketing and service. It will not take much effort to earn the first money. So if you are still thinking about your choice of direction in the niche of military tactical games, then laser tag is your choice.

Something special is always expected from an anniversary release. And our expectations have not been fooled. The anniversary 100th release of LASERWAR UI presents a new system for recording personal players' achievements.   Who is the most accurate shooter? Who spends the most ammo, who is the unluckiest in this round, who was the coolest? - These questions worry the players in each round. The player's stats speak the dry language of numbers, and can solve those disputes. We are providing the best solutions. LASERWAR programmers and designers have prepared a package to reflect key game moments in the personal players' statistics.   The player's personal statistics card was replenished with achievement icons assigned during the game. The player's seven achievements as seven medals will reflect his or her contribution in the current round. The achievements are attributed not only to the fastest and most accurate, but also to those whose achievements in the game did not please the team. But given the humorous nature of those awards, no one will leave offended.   So far, the statistics show about two dozen achievements out of more than forty planned. Please see the list below. In future versions of the program this list will be extended. Faster than lightning - the first accurate shot in the round among players of all teams. First blood - the first kill in the round among players of all teams. Courageous - the first death in the round among players of all teams. Double - kill two of your opponents without dying yourself. Hat trick - kill three of your opponents without dying yourself. High five! - kill five opponents without dying yourself. I am a legend - kill ten opponents without killing yourself. Double kill - kill two opponents at intervals of no more than 10 seconds. Triple kill- kill three opponents at intervals of no more than 10 seconds. Multikill - kill five enemies at intervals of no more than 10 seconds. Berserker - kill ten opponents at intervals of no more than 10 seconds. Avenger - after rebirth, kill the opponent who killed you. Tactician - receive no damage for five minutes during the round. Strategist - receive no damage for ten minutes during the round. Grandmaster - receive no damage for fifteen minutes during the round. Terminator - kill every player from the opposing team during the round. Friendly fire! - injure a teammate (except for rounds with one team only). Fiasco - kill a teammate (except rounds with one team). Fire support - use up the entire ammo five times per round. Play and enjoy the game, while the LASERWAR team takes care of the rest.